PPC Management Services in Guwahati by Dewbytes are helping local businesses turn paid advertising into a profitable growth channel. Since 2021, Dewbytes has managed Google Ads, Facebook Ads and Instagram campaigns for over 50+ businesses across Assam and Northeast India. The agency focuses on local market data, daily optimisation and complete account transparency. Clients retain full ownership of ad accounts while benefiting from structured campaign testing, keyword refinement and performance tracking. The goal is simple: generate more qualified leads, reduce cost per acquisition and deliver measurable return on investment.
Whether you’re a startup in Six Mile or an established business in Ulubari, our data-driven PPC strategies deliver measurable results: more leads, lower cost-per-acquisition, and higher ROI, all while keeping you in full control of your ad accounts.
Unlike agencies that set up campaigns and disappear, we actively manage, optimize, and scale your ads daily. You own your accounts. You see transparent reporting. You get real business results – not just clicks. Dewbytes offers PPC management services in Guwahati, helping Assam businesses scale Google and Meta Ads with full transparency and measurable ROI.
Why Guwahati Businesses Choose Dewbytes for PPC Management
Most businesses in Assam lose money on Google Ads and Facebook Ads because they either run campaigns themselves without expertise, or hire agencies that don’t understand the local market. Here’s why Dewbytes is different:
1. Local Market Expertise Since 2021
We understand Guwahati’s search behavior, seasonal trends, and local competition. We know that “restaurants near Ganeshguri” performs better at 7 PM, that Bihu season drives 40% more searches for traditional wear, and that mobile ads convert 3x better than desktop in Assam.
Real example: A Guwahati hotel near Kamakhya Temple was wasting ₹45,000/month on generic “hotels in Guwahati” keywords with 2% conversion. We switched to hyper-local keywords like “hotels near Kamakhya Temple with parking” and “budget stay Guwahati railway station.” Result: ₹18
cost-per-booking and 300% ROI in 90 days.
2. You Own Your Ad Accounts – Complete Transparency
This is non-negotiable. Your Google Ads account, Facebook Business Manager, and all campaign data belong to YOU, not us. We run campaigns from your accounts and give you admin access from day one.
Why this matters: If you ever stop working with us, you keep all your data, conversion tracking, and ad history. No agency lock-in. No ransom situations. Many Guwahati businesses have come to us after losing access to accounts controlled by previous agencies.
3. Daily Optimization, Not Set-and-Forget
We don’t set up campaigns and check them twice a month. Our PPC managers monitor performance daily:
- Pause underperforming keywords within 48 hours
- A/B test ad copy every week
- Adjust bids based on time-of-day performance
- Update negative keywords to block wasted spend
- Optimize landing pages for conversion rate
Industry reality: Most agencies bill ₹15,000-20,000/month but only spend 2-3 hours checking your campaigns. We dedicate 15-20 hours monthly per client because PPC requires active management to stay profitable.
4. Performance-Based Pricing with Clear ROI
Our management fees are fixed and transparent, no hidden markups on ad spend. Your Google Ads budget goes 100% to Google, and our fee covers strategy, setup, optimization, and reporting.
Standard pricing: ₹12,000-40,000/month management fee (based on campaign complexity) + your ad budget. We’ll tell you upfront what to expect in terms of cost-per-lead based on your industry and competition in Guwahati.
5. Proven Track Record Across Assam Industries
We’ve run successful PPC campaigns for:
- E-commerce brands selling Assamese products (mekhela chadors, gamosas, handicrafts)
- Guwahati hotels, resorts, and homestays
- Real estate developers in Assam
- Restaurants, cafes, and food delivery services
- Healthcare clinics and dental practices in Guwahati
- Educational institutions and coaching centers
- B2B service providers (construction, manufacturing, IT)
Our PPC Management Services in Guwahati include
Dewbytes offers full-service PPC management covering every major paid advertising platform. Here’s exactly what we do:
Google Ads Management (Search, Display, Shopping, YouTube)
Google Search Ads
Your ads appear at the top of Google search results when potential customers search for your products or services. Perfect for high-intent keywords like “PPC agency in Guwahati” or “best hotels near Guwahati airport.”
What we optimize: Keyword research (including negative keywords), ad copy with local Assamese references, bid strategies, Quality Score improvements, call extensions for mobile users, location targeting (down to specific Guwahati neighborhoods).
Google Display Ads
Banner ads shown across millions of websites, YouTube videos, and Gmail inboxes. Great for brand awareness and remarketing to people who visited your website but didn’t convert.
Google Shopping Ads
Product listings with images and prices shown directly in Google search results. Essential for e-commerce businesses selling physical products (Assamese handicrafts, traditional wear, organic products).
YouTube Ads
Video ads shown before, during, or after YouTube videos. Effective for storytelling, product demos, and reaching younger audiences in Assam who consume content on mobile.
Meta Ads Management (Facebook & Instagram)
Facebook Ads
Highly targeted ads based on demographics, interests, behaviors, and location. Perfect for local businesses in Guwahati targeting specific age groups, professions, or interests.
Real performance: A Guwahati jewelry store targeting women aged 25-45 in Fancy Bazaar area achieved ₹8 cost-per-lead (form submission) using carousel ads showcasing traditional Assamese jewelry designs.
Instagram Ads
Visual ads shown in Instagram feeds, Stories, Reels, and Explore pages. Ideal for fashion, food, lifestyle, and beauty businesses in Assam with strong visual appeal.
What we create:
- Single image ads with Assamese cultural references
- Carousel ads showcasing multiple products
- Video ads (15-60 seconds) optimized for mobile viewing
- Instagram Story ads with swipe-up links
- Collection ads for e-commerce catalogs
Landing Page Optimization & Conversion Rate Optimization (CRO)
Paid ads are only half the equation. If your landing page doesn’t convert visitors into leads or customers, you’re wasting ad spend. We optimize:
- Page load speed (critical for Assam’s mobile users on 4G)
- Clear headlines that match ad copy
- Trust signals (testimonials, certifications, local Guwahati address)
- Mobile-first design (60%+ of Assam traffic is mobile)
- Simple forms (fewer fields = higher conversion)
- Click-to-call buttons for instant inquiries
Impact: We increased a real estate developer’s landing page conversion rate from 1.2% to 4.8% by simplifying the form and adding a Guwahati phone number with WhatsApp chat option. Same ad spend, 4x more leads.
PPC Audit & Competitor Analysis
Already running Google Ads or Facebook Ads but not seeing results? We’ll audit your current campaigns for free and identify exactly what’s wrong:
- Wasted budget on irrelevant keywords
- Poor ad copy with low click-through rates
- Broken conversion tracking
- Campaigns targeting wrong locations or demographics
- Auto-apply recommendations from Google draining budget
- Competitor analysis: who’s bidding on your keywords and how to outperform them
Common issue we fix: Many Guwahati businesses unknowingly enable Google’s “auto-apply recommendations” which automatically adds keywords, changes bids, and expands targeting, often wasting 20-30% of budget on irrelevant clicks. We turn this off immediately.
Real Results: PPC Success Stories from Guwahati Businesses
Case Study 1: Guwahati Jewelry Store – 300% ROI in 90 Days
Client: A traditional jewelry store in Fancy Bazaar specializing in Assamese gold jewelry (pepa, japi designs, gamkharu)
Challenge: Owner had tried Google Ads on his own for 6 months, spent ₹1,80,000, and generated only 12 inquiries (₹15,000 per lead). He was ready to quit paid advertising entirely.
Our strategy:
- Switched from broad keywords like “gold jewelry” to ultra-specific local keywords: “traditional Assamese jewelry Guwahati,” “buy pepa design earrings online,” “gamkharu bangles near Fancy Bazaar”
- Created separate campaigns for Google Search, Facebook carousel ads (showcasing 10+ jewelry designs), and Instagram Story ads
- Optimized landing page with trust signals: 30+ customer photos wearing their jewelry, Google reviews embedded, WhatsApp inquiry button
- Added call tracking to measure phone inquiries generated by ads
Key takeaway: By targeting hyper-local Assamese cultural keywords and optimizing for mobile conversions, we turned a failing campaign into the store’s #1 customer acquisition channel, generating ₹3.15 lakh in sales from ₹35,000 ad spend.
Case Study 2: Guwahati Hotel – ₹18 Cost-Per-Booking with Google Ads
Client: A 3-star hotel near Kamakhya Temple with 24 rooms
Challenge: High competition from OTAs (MakeMyTrip, Goibibo) paying ₹80-120 per click for “hotels in Guwahati.” Direct bookings were too expensive to acquire via Google Ads.
Our strategy:
- Avoided expensive generic keywords, focused on ultra-specific intent: “hotels near Kamakhya Temple with parking,” “budget hotels walking distance Kamakhya,” “family stay near Nilachal Hill”
- Created Google Search campaigns active only 6 AM – 10 PM (when hotel staff could answer calls)
- Set up conversion tracking for phone calls (80% of bookings) and online booking form submissions
- Added location extensions showing exact distance from Kamakhya Temple
- Created remarketing campaigns targeting people who searched for Kamakhya Temple tourism
Key insight: By understanding local search behavior and avoiding expensive generic keywords, we achieved ₹18 cost-per-booking, 21x cheaper than competing on “hotels in Guwahati.” The hotel now gets 60% of bookings from Google Ads.
How Our PPC Management Process Works
When you work with Dewbytes, here’s exactly what happens:
Phase 1: Discovery & Strategy (Week 1)
We start with an in-depth consultation to understand:
- Your business goals (leads, sales, brand awareness, app installs)
- Target audience demographics and behaviors in Guwahati/Assam
- Competitors and their advertising strategies
- Your current marketing channels and what’s working
- Budget constraints and expected ROI
Deliverable: A custom PPC strategy document with recommended platforms, target keywords, estimated cost-per-lead, and 90-day roadmap.
Phase 2: Campaign Setup & Launch (Week 2)
We set up everything from scratch in YOUR accounts (you maintain ownership):
- Google Ads account setup with conversion tracking
- Facebook Business Manager and Pixel installation
- Keyword research (100-300 keywords depending on industry)
- Ad copy creation (5-10 variations per campaign)
- Landing page optimization (if needed)
- Conversion tracking setup (calls, forms, purchases)
- Negative keyword lists to prevent wasted spend
Phase 3: Learning Period & Initial Optimization (Week 3-4)
Every campaign needs a learning period where Google and Facebook gather data. During this phase:
- We monitor performance daily
- Pause underperforming keywords/ads within 48 hours
- Test different ad copy variations
- Adjust bids based on early conversion data
- Identify which audiences are converting best
Expectation: Most Guwahati businesses see first leads within 7-10 days. Full campaign optimization takes 30 days as we gather enough data to make confident decisions.
Phase 4: Scaling & Ongoing Optimization (Month 2 onwards)
Once we identify what’s working, we scale intelligently:
- Increase budget on high-performing campaigns
- Expand to new keyword variations
- Create lookalike audiences from existing customers
- Test new ad formats (video, carousel, stories)
- Continuously improve Quality Score to reduce cost-per-click
- Monthly strategy calls to review performance and plan next steps
PPC Management Pricing for Guwahati Businesses
Our pricing is transparent, with no hidden fees or markups. Your ad budget goes 100% to Google/Facebook, and our management fee covers strategy, execution, and optimization.
Note: The fees above are for PPC management services only. Your Google Ads and Facebook Ads budgets are separate and paid directly to the platforms. We recommend starting with at least ₹20,000-30,000 monthly ad budget for meaningful results in competitive industries.
What’s NOT Included in Management Fees:
- Your actual ad spend (paid directly to Google/Facebook)
- Landing page design/development (we optimize existing pages)
- Graphic design for ad creatives (though we guide on what works)
- Video production for YouTube ads
We can recommend trusted Guwahati-based designers and agencies for these services if needed.
Why PPC Works Better Than Organic SEO for Immediate Results
Many Guwahati businesses ask: “Should I invest in PPC or SEO?” The honest answer: both, but with different timelines and goals.
Our recommendation for Guwahati businesses:
Start with PPC to generate immediate leads and revenue while simultaneously investing in SEO for long-term organic growth. Use PPC profits to fund your SEO efforts. Within 12-18 months, SEO should reduce your dependence on paid ads, but PPC remains valuable for promotions, new product launches, and seasonal campaigns.
Frequently Asked Questions About PPC Management in Guwahati
1. What is PPC management and how does it work?
PPC (Pay-Per-Click) management is the process of creating, optimizing, and managing paid advertising campaigns on platforms like Google Ads and Facebook Ads. You only pay when someone clicks your ad. A PPC management agency handles everything: keyword research, ad creation, bid management, conversion tracking, and ongoing optimization to maximize ROI.
2. How much should I budget for Google Ads in Guwahati?
Minimum recommended: ₹20,000-30,000/month ad spend for competitive industries (real estate, hotels, restaurants). Less competitive industries (local services, niche products) can start with
₹10,000-15,000/month. Remember: This is ad spend only, management fees are separate.
3. How quickly will I see results from PPC campaigns?
Most Guwahati businesses see first leads within 7-14 days of campaign launch. However, optimal performance takes 30-45 days as Google and Facebook gather conversion data and our team identifies the best-performing keywords, audiences, and ad variations.
4. Will I own my Google Ads and Facebook Ads accounts?
Yes, absolutely. You create the accounts, and we work as authorized users with management access. You maintain admin ownership at all times. If you stop working with us, you keep all your accounts, data, and campaign history. This is non-negotiable, if an agency won’t give you ownership, it’s a red flag.
5. What’s the difference between Google Ads and Facebook Ads?
Google Ads targets people actively searching for your products/services (high intent).
Facebook/Instagram Ads target people based on demographics, interests, and behaviors
(discovery-based). Google Ads typically has higher conversion rates but higher cost-per-click. Facebook Ads are cheaper but require more nurturing. We recommend both for most businesses.
6. How do I know if PPC is working?
We track everything: clicks, impressions, cost-per-click, conversion rate, cost-per-lead, and ROI. You’ll receive detailed monthly reports showing exactly how many leads/sales came from ads and at what cost. We also set up call tracking so phone inquiries generated by ads are measured accurately.
7. Can you guarantee results?
No legitimate agency can guarantee specific rankings or results, anyone promising “100 leads guaranteed” is lying. However, we DO guarantee transparent reporting, daily optimization, and
ROI-focused strategies. If we’re not improving your cost-per-lead within the first 60 days, we’ll work for free until we do.
8. What if I’ve tried PPC before and it didn’t work?
This is common. Most failed PPC campaigns suffer from: targeting the wrong keywords, poorly written ad copy, broken conversion tracking, or no ongoing optimization. We offer free audits of failed campaigns to identify exactly what went wrong. In 90% of cases, issues are fixable, and campaigns become profitable with proper management.
9. How is Dewbytes different from other PPC agencies in Guwahati?
Three key differences: (1) You own your accounts, full transparency, no lock-in. (2) Daily optimization, not monthly check-ins. (3) We specialize in Assam’s market — we understand local search behavior, cultural nuances, and seasonal trends that generic agencies miss.
10. Do you work with businesses outside Guwahati?
Yes! While we’re based in Guwahati and specialize in Assam businesses, we manage PPC campaigns for clients across India and internationally. Our local expertise helps us understand regional markets, but our strategies work anywhere.
Common PPC Mistakes Guwahati Businesses Make (And How We Fix Them)
Mistake 1: Targeting “Guwahati” Instead of Specific Neighborhoods
The problem: Businesses target the entire city, wasting budget on people too far away to visit. A restaurant in Ganeshguri doesn’t need to show ads to people in Khanapara.
Our fix: We use radius targeting (1-5 km around your location) and exclude distant areas. This reduces wasted clicks by 30-40% immediately.
Mistake 2: Using Google’s Auto-Apply Recommendations
The problem: Google’s auto-recommendations often add irrelevant keywords, change bids aggressively, and expand targeting to increase Google’s revenue, not yours.
Our fix: We disable auto-apply recommendations and manually review every suggestion before implementation. This alone saves 15-25% of budget.
Mistake 3: No Conversion Tracking = Flying Blind
The problem: Businesses measure success by clicks, not actual leads or sales. You can get 1,000 clicks and zero business.
Our fix: We set up comprehensive conversion tracking: form submissions, phone calls, WhatsApp clicks, purchases. Every campaign decision is based on what actually generates business.
Mistake 4: Ignoring Mobile Optimization
The problem: 60%+ of Assam traffic is mobile, but businesses send mobile users to desktop-optimized landing pages with slow load times and tiny buttons.
Our fix: Mobile-first everything: fast-loading pages, click-to-call buttons, WhatsApp integration, simple forms. This often doubles mobile conversion rates.
Mistake 5: Setting Campaigns and Never Optimizing
The problem: Many agencies set up campaigns and check them once every 2-3 weeks. Performance declines as competitors adjust bids and seasonal trends change.
Our fix: Daily monitoring, weekly optimizations, monthly strategy adjustments. PPC is not set-and-forget, it requires active management.
Ready to Start Generating Leads with PPC in Guwahati?
If you’re tired of wasting money on ads that don’t work, or if you’re ready to scale beyond organic marketing, Dewbytes can help. We’ve managed over ₹1.2 crore in ad spend for Assam businesses since 2021, and we know exactly what works in this market.
Get a Free PPC Audit & Strategy Call
We’ll analyze your current advertising (or competitors if you’re new to PPC) and show you:
- Where your budget is being wasted (if you’re already running ads)
- Which keywords your competitors are bidding on
- Estimated cost-per-lead for your industry in Guwahati
- Custom PPC strategy roadmap for your business
- Realistic ROI projections based on similar clients we’ve worked with
No cost. No obligation. Just honest insights from Guwahati’s most trusted PPC management company.
30-Day Risk-Free Trial: If we don’t improve your cost-per-lead within the first month, we’ll work for free until we do. That’s how confident we are in our ability to deliver results.
Contact Dewbytes PPC Agency:
Phone: (+91) 700-276-3122
Email: contact@dewbytes.com
Website: dewbytes.com/ppc-service-and-ad-agency-in-guwahati-assam
Office: Guwahati, Assam, India
Schedule a Call with us: Serving Guwahati, Assam & Northeast India since 2021
Trusted by 50+ businesses across Assam for PPC management, Google Ads, and Facebook Ads Managing ₹1.2+ crore in annual ad spend with average 6-8x ROI
Our other Related Services:
- SEO Services in Guwahati — Long-term organic traffic growth to complement your PPC
- Website Design & Development — High-converting landing pages optimized for ads
- Social Media Marketing — Organic social media to support paid campaigns
- Content Writing Services — Ad copy, landing page content, and blog posts
I’m Azahar Hussain, founder of Dewbytes and a digital marketing professional based in Guwahati, Assam. With an MCA (Masters in Computer Application) degree and over 12 years of hands-on experience in IT, networking, web development, and SEO, I’ve spent more than a decade helping businesses across India and internationally build stronger online presence through practical, results-driven strategies.
My work centers around understanding what actually moves the needle for businesses—whether that’s improving Google rankings, developing high-performing websites, or creating sustainable lead generation systems. I don’t believe in shortcuts or temporary fixes. Instead, I focus on data-backed approaches that deliver consistent, long-term growth.
At Dewbytes, I work with clients ranging from small local businesses to established brands across different industries and geographies. As both a WordPress developer and SEO specialist, I bring a unique advantage: I understand how to build websites that not only look good but are technically optimized for search engines from the ground up. My services include custom website development, WordPress solutions, SEO strategies, website optimization, content planning, and targeted digital campaigns.
My approach is simple: listen to what the business needs, study the audience behavior, and build campaigns that align with real business goals. Whether I’m developing a new website or optimizing an existing one, I ensure every technical element supports better visibility and user experience.
While I’m based in Guwahati and have extensive experience working with businesses across the North-Eastern states, my expertise extends to serving clients throughout India and beyond. I understand both regional market dynamics and global digital trends, which helps me create strategies that work in diverse contexts.
My core expertise includes WordPress development, website design and optimization, search engine optimization, local and international SEO, digital brand development, and results-driven advertising campaigns.
Need help with your digital strategy?
If you’re looking for guidance on website development, SEO, or building a stronger digital presence, I’m available for consultations and project-based support. Let’s discuss how we can grow your business online.
