A Northeast India agency doubled its client leads using Bing SEO, showing why businesses shouldn’t depend only on Google. B2B marketers face their biggest challenge in lead generation, with 61% struggling to get results on search engine land and beyond. Most businesses put all their eggs in Google’s basket, but we found a game-changing chance that smart marketers are using to their advantage. Their strategy boosted organic traffic, improved visibility, and delivered budget-friendly leads. This case study reveals the tools and tactics behind their success, offering insights for local businesses in 2025.
Let me share an amazing story. An agency located in Guwahati, Assam doubled their client leads through Bing SEO alongside Google SEO too. This happened even though 76% of consumers check a brand’s online presence before any physical interaction. Their soaring win proves that Bing Search brings quality leads at budget-friendly rates. Think about this – 95% of website visitors don’t buy right away but could become future customers. Websites on the first page of search results grab 71.33% of all organic search traffic. This makes SEO vital on every platform.
We’ll show you the exact Bing SEO strategy this agency used. You’ll learn about their performance tracking tools and how they got amazing lead generation results while others stayed glued to Google. For expert Bing and Google ranking and SEO Services, you can connect with Dewbytes, one of Guwahati’s top-rated SEO companies.
The Agency and Its Initial Challenges
The Northeast region of India stands as a unique digital frontier where agencies tackle challenges different from those in big cities. Our search engine land case study features an agency that found its way through this complex landscape when traditional SEO methods didn’t work.
About the Northeast India agency
This agency works in a region that includes seven states—Assam, Meghalaya, Manipur, Tripura, Mizoram, Nagaland, and Arunachal Pradesh. Many experts see this as an untapped market with great potential in a variety of sectors like tea, tourism, and agriculture. The government’s Look East Policy since 2018 has changed the region’s connectivity and investment climate, which created perfect conditions for digital growth.
The agency became part of the digital revival sweeping Northeast India. It joined other firms that offer marketing solutions built for local needs. The region has grown into a center of digital innovation where local agencies accept new ideas to boost business growth and economic development.
Lead generation struggles before Bing SEO
The agency faced several roadblocks in lead generation before its success with Bing SEO:
- Infrastructure limitations: Poor internet access and weak connectivity stymied digital marketing efforts, especially in remote areas without reliable broadband
- Geographical constraints: The mountainous landscape and scattered population made traditional marketing too expensive and inefficient
- Linguistic diversity: Multiple languages and dialects required local content, which made single-approach strategies fail
- Varied digital literacy: Despite growing internet use, digital literacy levels varied across the region, which limited online campaign success
The agency also dealt with tough competition in a crowded market. Low barriers to entry in digital marketing led to fierce competition. Clients often hired agencies with long-term plans but ended contracts after three months because they had too many choices.
Why only Google SEO wasn’t enough
The agency learned that Google SEO strategies alone didn’t deliver results. The Northeast’s unique business environment posed problems that Google-focused approaches couldn’t solve.
The regional market offered a mixture of challenges and opportunities. While Google led search traffic nationwide, Bing offered an untapped channel to reach decision-makers, particularly in specific industries and government sectors.
Competition from around the world meant the agency needed new strategies without raising costs. Google’s competitive keyword market increased expenses but didn’t deliver consistent results for regional businesses.
Today’s customers already know a lot, which makes standing out through Google harder. The agency needed to stay ahead by adding value through less competitive channels.
Small and medium-sized agencies competed fiercely for limited Google visibility. Larger agencies with big budgets kept winning major brand accounts. This left smaller players struggling to stand out in a packed search market.
The agency realized they needed to look beyond standard methods to help their Northeast India clients. They saw Bing SEO’s potential to reach new audiences and bring in quality leads.
Why the Agency Chose Bing SEO
The agency looked at several search marketing channels and decided to focus on Bing SEO. This choice changed their business path completely. Their clients just needed better lead generation results. The team wanted to stand out from others who only used Google.
Understanding Bing’s unique audience
The team found that Bing users were an untapped group of potential customers. Their research showed that Bing attracts quite a different type of user:
Bing users earn over INR 8438.05k annually and spend 35% more online than Google users. These wealthy users are mostly white-collar professionals who search through Microsoft’s ecosystem at work. The numbers show that 23% of business leaders prefer Bing over Google.
The user profile caught the team’s attention. About half of Bing users have college degrees. A typical user is an educated professional between 35-54 years old with a household income above INR 5 Lakh.
“We noticed that many of our B2B clients were trying to reach exactly this demographic,” the agency director said. “The data showed that 46% of Bing users are married and 30% have children at home. We knew right away this was the perfect match for our clients in financial services and real estate.”
Lower competition and cost benefits
The numbers made Bing SEO even more attractive to the agency. Bing’s 9% market share meant they could reach millions of potential customers with much less competition.
The team’s research backed up Search Engine Land’s findings. Bing organic traffic performed better than Google traffic. People coming from Bing stayed longer on websites, looked at more pages, and clicked more affiliate links.
The cost savings were impressive too. Their early Bing Ads tests showed much lower costs per click—INR 674.20 compared to Google’s INR 1694.36. These cheaper clicks also got 34% more clicks than similar Google Ads.
Search Engine Land insights that influenced the decision
Search Engine Land’s research helped shape the agency’s Bing strategy. The team learned that Bing powered 26.5% of all U.S. desktop searches. This was a big audience they hadn’t considered before.
The team realized that better Bing rankings meant better positions on other search platforms too. DuckDuckGo, Yahoo!, Ecosia, and Qwant all use Bing’s index.
Search Engine Land’s breakdown of Bing’s ranking factors gave them clear direction. Bing managed to keep its ranking signals simpler than Google’s complex algorithms. They focused more on user engagement metrics like clickthrough rate and time spent on site.
The agency’s leaders liked this clear approach. One executive said, “When Bing says fresh content matters for news and topics that change faster, we can easily plan our client content calendars around this.”
The Bing SEO Strategy That Changed Everything
The agency’s success came from developing a custom Bing SEO approach instead of copying Google strategies. Their research through Search Engine Land showed that Bing’s algorithm values ranking factors differently. This created opportunities for smart marketers who adapted their tactics.
Keyword research tailored for Bing Search
The agency found that Bing gives more weight to exact-match keywords than Google’s semantic search approach. This core difference shaped their keyword strategy:
- The team used Microsoft Keyword Planner along with SEMrush and Ahrefs to spot Bing-specific keyword trends
- They focused on precise keyword placement in titles, URLs, and meta descriptions instead of semantic variations
- Their B2B clients targeted industry-specific exact match phrases that decision-makers commonly search for
On-page optimization for Bing’s algorithm
Bing values traditional SEO factors like keyword relevance, metadata, and backlinks more than Google’s AI-driven updates. The agency made several vital on-page changes:
The team naturally placed exact match keywords throughout page titles, headings, meta descriptions, and body text. They saw that strategic keyword placement improved rankings while keeping the content readable.
Page load speed plays a vital role in Bing’s user experience ranking. The team optimized server response times, reduced image sizes, and added caching features.
Using Bing Webmaster Tools effectively
Bing Webmaster Tools became their strategy’s command center. The agency:
- Added XML sitemaps to boost indexing and ensure proper page crawling
- Used SEO reports to get recommendations about best practices
- Monitored keyword rankings, click rates, and found crawl errors through detailed performance reports
- Used the Mobile Friendliness Test Tool to check site responsiveness across devices
Content adjustments based on Bing ranking factors
The team adjusted their content after learning how Bing judges quality and credibility through author reputation, transparency, content completeness, and discourse level.
Their content now includes multimedia elements because Bing prefers sites with rich media like images, videos, and infographics. Social signals like shares and engagement affect Bing rankings, so they created more shareable content.
Making use of geo-targeting for local visibility
Local visibility improved through geo-targeting techniques. Bing considers local factors in search results, including local query relevance, business contact details, and directory credibility.
The team used location-specific keywords instead of generic terms—”best restaurants in New York” rather than just “best restaurants”. They also enhanced Bing Places listings with accurate business details, local keywords in descriptions, and positive customer reviews.
Execution and Tools Used like SEMrush or Ahref
Image Source: Semrush
The Northeast India agency rolled out their Bing SEO strategy over several months. They paid close attention to the right tools and tracked how well everything worked.
Timeline of implementation
The agency’s Bing SEO project lasted three months and followed clear phases. They spent the first two weeks on technical setup and verification with Bing Webmaster Tools. The second month focused on making content better and building backlinks. The team spent the final phase looking at data and making improvements.
Tools like SEMrush and Bing Webmaster
Bing Webmaster Tools became the team’s central hub for optimization work. The core team verified website ownership and added XML sitemaps to help with crawling. They used SEMrush’s Keyword Magic Tool to find keywords based on their initial ideas. This tool showed them important details about search intent, volume, and how hard keywords were to rank for.
How they tracked Bing Search results
SEMrush’s Position Tracking tool made it easy to watch their Bing rankings. The team could see:
- Daily rankings for their keywords in Bing’s top 50 results
- How visible they were in Bing’s SERP features
- Their performance in Bing’s AI-powered results
On top of that, Bing Webmaster Tools’ Search Performance reports showed complete data about clicks, impressions, CTR, and where pages ranked for each keyword.
Avoiding common Bing SEO mistakes
The team stayed away from typical Bing optimization errors by following Bing’s webmaster rules. They didn’t try tricks like cloaking or creating fake backlinks to boost rankings. The team created unique, separate content for each page instead of copying it across different URLs. This helped build Bing’s trust in their sites.
Results and Measurable Impact of Google and Bing SEO
The agency’s Bing SEO strategy produced remarkable results that went beyond expectations and revealed the hidden potential of this underutilized search platform.
Lead growth metrics before and after
The agency saw incredible growth within six months of their Bing strategy rollout. Organic traffic jumped by 200% while conversions grew by 50%. Their content strategy delivered these impressive results:
- 27% site traffic increase by the end of September 2022
- 18.88% organic search goal conversion rate
- 11.56% overall goal conversion rate
Improved Bing Search rankings
The agency’s optimized URLs ranked for 492 new keywords on the first page. Search impressions kept climbing steadily, and click-through rates surpassed previous performance metrics significantly.
Client acquisition and retention improvements
Better Bing visibility reshaped client relationships completely. One client’s pipeline grew 5X through the SEO-focused content strategy. Client retention rates improved as businesses realized the value of Bing’s mature audience. This is a big deal as it means that 41% of US users have yearly household incomes above INR 8438.05, bringing in higher-quality leads.
Comparison with Google Search performance
Bing traffic quality consistently outperformed Google traffic. Users from Bing had lower bounce rates, explored more pages, stayed longer on websites, and clicked more affiliate links. Bing’s average CTR reached 3.10% with a 3.50% conversion rate, while costs stayed about 30% lower than Google.
Conclusion
The Northeast India agency’s success with Bing SEO shows how looking beyond obvious choices can transform digital marketing results. Most competitors focused only on Google, but this agency found an untapped chance that brought amazing results. Their shift to Bing doubled client leads and connected them with wealthy customers at much lower costs.
Data-driven decisions shaped the agency’s winning approach. They studied Search Engine Land’s insights carefully and built their SEO strategy around Bing’s algorithm. This bold move paid off quickly. Organic traffic jumped 200% while conversions grew 50% in just six months.
Smart businesses often find golden opportunities in places others ignore. Companies that struggle with lead generation should look beyond Google-focused strategies. The numbers tell the story clearly – Bing users stayed longer on sites, explored more pages, and became better quality leads than Google traffic.
Northeast Indian businesses can achieve these results too. Dewbytes stands out as one of Guwahati’s best SEO service companies. Their local knowledge and proven SEO methods could help discover the full potential of multiple search platforms. This creates a real edge through smart search engine optimization.
Key Takeaways
This case study reveals how a Northeast India agency achieved remarkable growth by leveraging an underutilized search platform, demonstrating that strategic diversification beyond Google can unlock significant opportunities.
• Bing users are higher-value prospects: They earn 35% more, spend more online, and have lower bounce rates than Google users, making them ideal for B2B lead generation.
• Lower competition equals better ROI: Bing’s 9% market share means dramatically reduced competition and 30% lower costs compared to Google advertising.
• Exact-match keywords still matter on Bing: Unlike Google’s semantic approach, Bing rewards precise keyword placement in titles, URLs, and meta descriptions.
• Diversified SEO strategy doubled leads: The agency achieved 200% organic traffic increase and 50% conversion boost by expanding beyond Google-only optimization.
• Bing Webmaster Tools provide clearer insights: The platform offers more transparent ranking factors and actionable recommendations compared to Google’s increasingly complex algorithm.
The key lesson: while competitors fight for Google visibility, smart marketers can capture high-quality traffic from alternative search engines at fraction of the cost.
FAQs
Q1. How can SEO agencies attract more clients?
SEO agencies like Dewbytes can attract more clients by offering free SEO audits, specializing in a niche, forming partnerships, publishing case studies, showcasing results on social media, sending personalized outreach, and offering diverse pricing options. For expert Bing and Google ranking and SEO Services, you can connect with Dewbytes, one of top-rated SEO company recommended.
Q2. Is Bing SEO worth investing in for businesses?
Yes, Bing SEO can be highly valuable for businesses. Bing users tend to have higher incomes, spend more online, and exhibit lower bounce rates compared to Google users, making them ideal for B2B lead generation. Additionally, there’s less competition on Bing, potentially leading to better ROI.
Q3. How does Bing SEO differ from Google SEO?
Bing SEO places more emphasis on exact-match keywords and traditional SEO factors like metadata and backlinks. It also values multimedia content and social signals more than Google. Bing’s algorithm is generally more transparent, making it easier for marketers to understand and optimize for ranking factors.
Q4. What tools are essential for Bing SEO?
Essential tools for Bing SEO include Bing Webmaster Tools for site verification and performance tracking, SEMrush for keyword research and position tracking, and Microsoft Keyword Planner for identifying Bing-specific keyword trends.
Q5. How long does it typically take to see results from Bing SEO efforts?
While results can vary, the case study showed significant improvements within six months of implementing a Bing SEO strategy. The agency achieved a 200% increase in organic traffic and a 50% increase in conversion volume during this period.
